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For many, time is perhaps a more precious commodity than money, per the latest report [download page] from The Integer Group. The survey results indicate that about half (49%) of the 1,200 US respondents agree that, while they are comfortable with their income, they are always running out of time to get things done. Here’s what the people are willing to do to win back some of their time.

About three-fourths (73%) of respondents agreed that they would be willing to pay for a service or subscription that would give them back time in their day. Only a small number (6%) of respondents say they would not be willing to pay for a service to free up time.

And while the majority of individuals across all age groups say they are willing to pay for a service in order to gain more time in their day, the biggest concentration is with 25-34-year-olds (81%) and 35-44-year-olds (79%), the age groups which, perhaps not coincidentally, are likely to have the highest number of parents with young children. Notably, prior research has found that parents are more likely than non-parents to subscribe to subscription services.

Among the respondents surveyed by The Integer Group who have purchased third-party services or subscriptions, the largest proportion say they have used them for household goods shopping (42%), food delivery (42%), and household groceries and delivery (41%). Within these options, 44% of those spending on household goods shopping do so weekly, as do 40% of those buying household groceries and delivery services.

Previous research reveals that US adults between the ages of 20-36-years-old are more likely to shop for groceries online. Although, as more Americans are starting to take advantage of shopping for groceries online, many are still taking the time to shop wisely and make their lists after looking for coupons and promotions.

The full report can be downloaded here.

About the Data: Findings are based on a survey of 1,204 adults (18+) conducted in May 2019.

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