People in High-Income Households Spend 2X More Daily Than Those in Lower-Income Homes

August 14, 2017

This article is included in these additional categories:

Customer-Centric | Demographics & Audiences | Household Income | Spending Trends

Self-reported daily spending by American adults reached $109 in July, the highest monthly average in almost a decade (since May 2008), per Gallup. The results are based on daily tracking surveys which measure self-reported “yesterday” discretionary spending – on items excluding household bills and major purchases.

July marks the 6th consecutive month in which daily spending has topped $100 on average. To give a sense as to how things have come since the recession, July spending bottomed out at $62 per day in 2009, before gradually increasing in the years since.

One interesting finding in Gallup’s survey relates to the gap in discretionary spending between higher- and lower-earning households.

Specifically, adults living in households with at least $90k in annual income reported spending an average of $178 per day during July. That was more than twice the amount spent by adults living in households with less than $90k in annual income ($80).

A review of trending monthly data over the past 12 months shows that this pattern is by no means an aberration: higher-income adults consistently spend at least twice as much as lower-income adults on a daily basis.

Previous consumer research from Gallup has also found that:

About the Data: Results for the Gallup spending data covering July 2017 are based on telephone interviews conducted July 1-30, 2017, on the Gallup U.S. Daily survey, with a random sample of 14,710 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This