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Alternative Out-of-Home Media Spending Soars 27%April 30, 2007

Alternative out-of-home media spending surged 27.0% to $1.69 billion in 2006 and is projected to grow 27.7% in 2007 as brand marketers seek more effective ways to engage mobile consumers during their daily routines, according to the PQ Media... READ MORE

Mobile Web Surfers a Growing Minority, Most Use Search

Some 30% of mobile users access the internet via their mobile devices, but 75% of those who do also conduct searches, relying mostly on the major search engines rather than carriers’ mobile platforms, according to a study by digital marketing agency... READ MORE

Marketing Execs Don’t Know Single Women

Marketing execs tend to hold misconceptions about single women, assuming they are less educated, more adventuresome and wealthier than they actually are, according to Gigi Carroll, VP/concept director at Draft FCB Group, Chicago. Marketers also tend to be... READ MORE

Automotive Ad Spending Down; Spot Radio and TV UpApril 27, 2007

Advertising spending for the automotive industry in 2006 declined 1% to $13.5 billion, with gains for spot TV (4%), network TV (3%), and spot Radio (8%), according to Nielsen Monitor-Plus. Nearly 80% ($10.5 billion) of automotive advertising in 2006 was... READ MORE

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