May 30, 2007 | African-American, Boomers & Older, Household Income, Media & Entertainment, Men, Radio, Television, Women
America’s 89.6 million singles head over half of America’s households – 50.3%, according to the 2006 US Census – and they have a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle, according...May 30, 2007 | Email, Retail & E-Commerce
Contrary to the widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07. Moreover, most of the largest US-based ISPs have the...May 30, 2007 | Television, Youth & Gen X
Consumers are most likely – 85% – to be receptive to advertising if they see it on TV (and trust it more), whereas user-generated content (UGC) sites have a much lower (28%) attention level, but results vary significantly by age, according to a comScore...May 30, 2007 | Uncategorized
Welcome to our first issue, which is being emailed to those who in the past couple of months signed up to receive it. Each business day, you’ll receive a new chart – along with Excel documents with raw data – and links to research-oriented news...May 29, 2007 | Automotive, Newspapers, Real Estate
Advertising expenditures for newspaper websites increased 22.3%, to $750 million, in the first quarter compared with the first quarter of 2006, according to preliminary estimates from the Newspaper Association of America. The increase is the 12th consecutive quarter...