Jun 29, 2007 | Out-of-Home, Telecom
Mobile video is rapidly becoming a significant new media distribution platform, with nearly 200% growth in first quarter US revenues compared with the year-earlier period, and more than 150% growth in the number of subscribers in the same period, according to...Jun 29, 2007 | Agency Business, Asia-Pacific, Automotive, Brand Metrics, Europe & Middle East, Magazines, Newspapers, Out-of-Home, Radio, Television
Carat on Wednesday said it forecast 6.4% growth in global ad spending in 2008, and did not revise its forecast of 5.8% for 2007, only slightly less than the 5.9% growth in 2006. Carat is Europe’s biggest media-buying firm and a unit of Britain’s Aegis. In...Jun 29, 2007 | Asia-Pacific, Europe & Middle East, Out-of-Home, PR, Sponsorships
Some two-thirds (66%) of Americans who are aware of the Live Earth concerts are planning to watch the events on July 7, and 51% say the event would inspire them to do more to combat climate change, but the vast majority is barely aware of the brands sponsoring the...Jun 29, 2007 | Boomers & Older, Broadcast & Cable, Media & Entertainment, Television, Youth & Gen X
The median age of the audiences of all the Big 4 broadcasters is now over 40 – for the first time – with Fox’s having increased to 42 this season, according to a report from Magna Global, MediaPost writes. According to Magna Global: The median age...Jun 29, 2007 | Media & Entertainment, Videogames, Youth & Gen X
Game advertising spending in the US will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast, with ad spend increasing at a compound annual growth rate (CAGR) of 33% during that period. “Advertising in...