Mar 31, 2008 | Boomers & Older, Brand Metrics, Social Media, Technology, Youth & Gen X
Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of?The New Influencers)?in a report issued by the Society for New Communications Research (SNCR). “New Media, New Influencers,...Mar 31, 2008 | Analytics, Automated & MarTech, Data-driven, Personalization, Privacy & Security, Regulatory, Retail & E-Commerce
Consumers say they want relevant advertising but don’t want to be tracked in order to get it: 57% say they are not comfortable with behavioral tracking even if it’s done anonymously, according to a TRUSTe study conducted by TNS. Marketers use behavioral...Mar 31, 2008 | Magazines, Media & Entertainment, Pharma & Healthcare, Women
For the first time, global news and business pub The Economist took the No.1 spot on AdweekMedia’s annual “Hot List,” leaping from its No. 10 rank last year – the biggest jump on the list that’s otherwise dominated by women’s...Mar 31, 2008 | Automotive, Financial Services, Paid Search, Search Engine Optimization
Google Sites, having grabbed the?top position in Canada for the first time in January, maintained that lead in February, according to comScore World Media Metrix data.?Meanwhile, traffic to Canadian websites in the tax category jumped 17% to approximately 3 million...Mar 31, 2008 | Boomers & Older, Financial Services, Pharma & Healthcare
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...