Jun 30, 2008 | Asia-Pacific, Europe & Middle East, Global & Regional, Newspapers, Out-of-Home, Paid Search, Radio, Television
ZenithOptimedia has downgraded its forecasts for ad spend growth in 2008 from 3.7% to 3.5% for North America and from 3.9% to 3.7% for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets. High energy and commodity...Jun 30, 2008 | Household Income, Paid Search, Retail & E-Commerce, Social Media
Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07)....Jun 30, 2008 | Financial Services
To increase brand awareness and drive sales, marketers are struggling to create accountability programs that effectively measure the impact of marketing, according to a new study from the Association of National Advertisers and Marketing Management Analytics. Although...Jun 30, 2008 | Asia-Pacific, Global & Regional, Telecom
Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices – including cell phones, MP3 players, hand-held gaming devices, and laptop PCs, according to (pdf) research...