Aug 29, 2008 | Asia-Pacific, Europe & Middle East, Global & Regional, Magazines, Newspapers, Out-of-Home, Paid Search, Radio, Television
Carat revised downward its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9% growth in 2008 (vs. 6.0% it estimated in March) and a growth of 4.8% in 2009 (vs. a 4.9% estimate in March). The main driver of the reductions for 2008 is...Aug 29, 2008 | CPG & FMCG, Free-Standing Inserts & Circulars, Magazines, Newspapers, Retail & E-Commerce
Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek?(via Retailer...Aug 29, 2008 | Asia-Pacific, Europe & Middle East
Mobile web usage is gaining traction in the United States and is poised to soon surpass usage in the United Kingdom, where consumers have accessed the internet from phones for years, according to data released by Bango. The top five countries accessing the mobile web...Aug 29, 2008 | Retail & E-Commerce
Personal income decreased 0.7% in July, after increasing 0.1% in June, according to the “preliminary” estimates released by the Bureau of Economic Analysis (BEA) of the US Department of Commerce, writes Retailer Daily. The difference reflects rebates...Aug 29, 2008 | Broadcast & Cable, Free-Standing Inserts & Circulars, Magazines, Newspapers, Out-of-Home, Radio, Television
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.