Jan 30, 2009 | Analytics, Automated & MarTech, Media & Entertainment, Technology, Telecom, Youth & Gen X
The Online Gaming site category in the US has grown 27% during the past year to 86 million visitors in December 2008, while the total time spent playing PC-based online games has jumped 42%, according to an analysis of Americans’ usage of online game sites by...Jan 30, 2009 | Agency Business, Asia-Pacific, Europe & Middle East, Financial Services, Global & Regional
More than two-thirds (70%) of global ad agency CEOs say that their clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%, according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI). The CEOs...Jan 30, 2009 | Analytics, Automated & MarTech
The Conference Board Consumer Confidence Index, which had decreased in December, inched further downward in January and remains at a historic low of 37.7 (1985=100), down from (an upwardly revised) 38.6 in December, writes RetailerDaily. The Present Situation Index...Jan 30, 2009 | Analytics, Automated & MarTech, CPG & FMCG, Magazines, Retail & E-Commerce, Women
To cope with the current economic state, consumers say, they eat out less/eat in more, turn down the thermostat, are “more efficient with…shopping trips,” and buy less name brand products/buy in bulk, according to the first American Grocery Shopper...Jan 30, 2009 | Magazines, Newspapers
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...