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Gmailers More Engaged than Yahoo, AOL, Hotmail UsersAugust 31, 2009

Subscribers to Google’s popular Gmail service exhibit higher click and open rates and lower bounce rates than subscribers to Yahoo mail, Hotmail and AOL email, and thus appear to be more engaged with the email messages they receive, according to a?... READ MORE

Q2 Newspaper Ad Sales Plunge; Online Falls 16%

For the second quarter of 2009, total newspaper ad sales fell 29% to $6.8 billion, down from $9.6 billion last year, according to Q2 figures released by the Newspaper Association of America.? As? evidence of the continued toll the recession is taking on the... READ MORE

Top 10 Video, Multimedia Websites – July 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million... READ MORE

Milk-Carton Ads Spur ‘Significant’ Sales Increases

More than 96% of US households drink milk, and as a result, many advertisements on milk cartons have been responsible for a “significant increase in sales” for marketers, according to a study commissioned by BoxTop Media. This improvement in... READ MORE

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