Apr 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Media & Entertainment, Paid Search, Retail & E-Commerce, Social Media, Technology, Television
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed...Apr 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Financial Services, Media & Entertainment, Paid Search, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social Media, Technology
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound...Apr 30, 2010 | Analytics, Automated & MarTech, Data-driven, Local & Directories / Small Biz, Media & Entertainment, Paid Search, Retail & E-Commerce, Social Media, Technology
eBay and AOL benefited the most from an uptick in Americans’ internet habits during March 2010, according to data from The Nielsen Company. Americans Engage More Online With growth that may be partially explained by March 2010 having three more days than...Apr 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Financial Services, Media & Entertainment, Mobile Phone, Paid Search, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social Media, Staffing, Technology, Telecom, Television, Travel & Hospitality, TV Advertising
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: US Homes Add More TV Sets Starbucks Plans Major Marketing Push More than Half of...Apr 30, 2010 | Media & Entertainment
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic...