Jul 30, 2010 | Analytics, Automated & MarTech, Asia-Pacific, Data-driven, Europe & Middle East, Global & Regional, Media & Entertainment, Men, Retail & E-Commerce, Women
Women account for slightly fewer than half of global internet users but spend more time online than men, according to a new study from comScore. Women Account for 46% of Global Web Users “How Women Are Shaping the Internet” indicates that globally, women...Jul 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Mobile Phone, PR, Retail & E-Commerce, Telecom
Wireless phone customers are increasingly relying on customer service channels other than the telephone, according to [pdf] a new survey from J.D. Power and Associates. Store, Web Gain Popularity The 2010 U.S. Wireless Customer Care Performance Study, Volume 2 finds...Jul 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Sponsorships, Sports, Technology
Among major sponsors of the recently concluded World Cup soccer championship, adidas enjoyed a clear advantage in blog mentions, according to data from Sysomos. adidas Takes More than 4 in 10 Blog Mentions Using the query “company name” and “World...Jul 30, 2010 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Broadcast & Cable, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Media & Entertainment, Mobile Phone, Pharma & Healthcare, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Sports, Technology, Telecom, Television, Women
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Self Help and the Rise of OTC Medications Battle of the Light Beers World Cup...Jul 30, 2010 | Radio, Retail & E-Commerce
Source: MediaGuide