Nov 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Media & Entertainment, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Telecom
About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report. Social Media Drives Brand Engagement, Lead Gen Social media, as a post-click campaign action,...Nov 30, 2010 | Analytics, Automated & MarTech, Broadcast & Cable, Data-driven, Household Income, Media & Entertainment, Newspapers, Pharma & Healthcare, Retail & E-Commerce, Television
Higher income Americans show different usage patterns for the internet than those in lower income brackets, according to new data from the Pew Internet & American Life Project. Wealthier Engage in Various Online Activities More On a given day, Americans with a...Nov 30, 2010 | Analytics, Automated & MarTech, Data-driven, Email, Media & Entertainment
Among the five most-used email providers, Inbox.com and Gmail grew at substantially higher rates than their competitors in the past year, according to data from CompetePRO. Inbox.com Grows 65% Although in terms of monthly unique visitors Inbox.com ranked a distant...Nov 30, 2010 | Analytics, Automated & MarTech, CPG & FMCG, Data-driven, Financial Services, Media & Entertainment, Retail & E-Commerce, Videogames, Youth & Gen X
Fifty-three percent of Americans say they are planning to purchase toys as holiday gifts this year, according to a new Harris Poll. 2 in 5 Will Not Buy Toys In addition to the slightly more than half of Americans intending to buy toys during the 2010 holiday season,...