Jan 28, 2011 | B2B, Brand Metrics, Creative & Formats, Promotions, Coupons & Co-op
Two-thirds of global marketing professionals report friction between IT and marketing for a variety of reasons, while the other third feels the departments are in sync, according to [pdf] a new survey from Alterian. Whether the conflict is a result of implementation...Jan 28, 2011 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce
In addition to providing new vehicle shoppers with adequate information that is easy to access, the most useful automotive brand websites must also provide a consistently satisfying experience across all points of entry, including the home page and model-level pages,...Jan 28, 2011 | Analytics, Automated & MarTech, Creative & Formats, Data-driven, Financial Services, Media & Entertainment, Promotions, Coupons & Co-op, Uncategorized
Musical artists and singers who will be in their 50s and 60s in 2011 produced a combined 59% of US touring revenue from the top 20 live acts between 2000 and 2009, according to a new white paper from Deloitte. “Technology, Media & Telecommunications...Jan 28, 2011 | Analytics, Automated & MarTech, Asia-Pacific, Brand Metrics, Broadcast & Cable, Data-driven, Financial Services, Global & Regional, Government & Politics, Local & Directories / Small Biz, Media & Entertainment, Men, Mobile Phone, Personalization, Pharma & Healthcare, PR, Promotions, Coupons & Co-op, Regulatory, Retail & E-Commerce, Social Media, Sports, Technology, Telecom, Television, TV Advertising, Uncategorized
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: What Makes Facebook Fan Pages Successful? Mobile Broadband Continues as Priority...Jan 27, 2011 | Agency Business, Analytics, Automated & MarTech, Brand Metrics, Data-driven, Email, Personalization, PR, Promotions, Coupons & Co-op, Retail & E-Commerce
Four in 10 global marketers (43%) use email segmentation to personalize messages by audience, according to [pdf] a new survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass...