Valentine’s Day Boosts Mobile Dating Ad Interaction 80%

Consumer interaction with the mobile dating advertising vertical jumped 80% during the 2011 Valentine’s Day weekend (Feb. 11-14), according to the February 2010 SMART Lite report from Millennial Media. Other advertising verticals receiving a significant lift...

Adults Engage with TV Online

Among online US adults, about two in five (43%) say they have gone online or utilized social media to comment, post, watch or read something about a television show or program, according to a recent24/7 Wall St./Harris Poll on Social Media and Television. One-third...

QSR, Corporate Entertainment Spend Up

Spending by all US consumer segments at quick service restaurants (QRSs) during Q4 2010 increased by 6% overall compared to Q4 2009, while spending in the casual dining category decreased by 3%, according to [pdf] American Express Business Insights. The QSR category...

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