Jul 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Mobile Phone, Paid Search, Retail & E-Commerce, Social Media, Technology, Telecom
About four in 10 (39%) users of the Janrain Engage social connection service used Facebook for social sign-in (SSI) during Q2 2011, according to data from Janrain. This was 30% more than the 30% of users who used number two SSI site Google. Yahoo (12%) and Twitter...Jul 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Uncategorized
Consumers continued a three-year pattern of increasing the money they save via CPG coupons in the first half of 2011, according to [sign-in page] data from NCH Marketing. NCH attributes savings growth to increased redemption volume and average face value. During the...Jul 29, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Retail & E-Commerce, Uncategorized, Youth & Gen X
The average US family of four plans to spend $800 on back to school purchases this year but two-thirds of U.S. parents (67%) say they will need to make trade-offs to afford these expenses, according to the July 2011 American Express Spending & Saving Tracker....Jul 29, 2011 | Analytics, Automated & MarTech, Automotive, B2B, Brand Metrics, Broadcast & Cable, Connected Device Comparisons, Data-driven, Europe & Middle East, Financial Services, Government & Politics, Local & Directories / Small Biz, Media & Entertainment, Mobile Phone, PR, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Technology, Telecom, Uncategorized
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: In U.S. Smartphone Market, Android is Top Operating System, Apple is Top...Jul 28, 2011 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Financial Services, Mobile Phone, Retail & E-Commerce, Social Media, Technology, Telecom, Uncategorized
Global m-commerce revenues [pdf] should reach $119 billion in 2015, according to estimates from BitWizards. This represents a figure almost 100 times greater than $1.2 billion recorded in 2009. Global online commerce is also poised for substantial growth, though not...