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Top Viral Videos – August 2011August 31, 2011

It was “revenge of the jocks” in the world of viral videos during August 2011 as five of the 10 most-shared viral videos tracked by Unruly Media were centered on athletic feats. These included the most-shared video, an installment of the... READ MORE

7 in 10 Mobile Subscribers Text

In July 2011, 70% of US mobile subscribers used text messaging on their mobile device, up about 2% from 68.8% in June 2011, according to comScore Mobile Metrix data. In addition, browsers were used by 41.1% of subscribers (up 5% from 39.1%), while downloaded... READ MORE

1 in 5 Consumers Will Pay More for Eco-Friendly

While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product, according to The Nielsen Company’s 2011 Global... READ MORE

Older Facebook Users Click More, Like LessAugust 30, 2011

While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode. Age has a strong positive effect on whether a user will... READ MORE

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