Sep 30, 2011 | Analytics, Automated & MarTech, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Social networks are most likely to be used for reasons pertaining to friends and family, according to NM Incite’s “State of Social Media Survey.” Social networkers who are parents report even higher rates of using social networks for these reasons....Sep 30, 2011 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Broadcast & Cable, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Videogames, Youth & Gen X
Many viral video viewers were either thinking of a kid in their lives, reliving their childhoods or were kids themselves, judging by the list of the 10 most-shared viral videos in September 2011 as tracked by Unruly Media. Four of the top 10 videos were either aimed...Sep 30, 2011 | Analytics, Automated & MarTech, B2B, Brand Metrics, Creative & Formats, Data-driven, Retail & E-Commerce
Most businesses assess the overall effectiveness of their company’s website by the quality of the leads it yields, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation...Sep 30, 2011 | Analytics, Automated & MarTech, Automotive, Data-driven, Financial Services, Government & Politics, Retail & E-Commerce, Staffing, Uncategorized
Economic pessimism among US consumers continues, according to a September 2011 Harris Poll. Forty-five percent think the economy will stay the same, 34% believe it will get worse and 21% think it will get better in the coming year. Breaking down economic conditions to...Sep 29, 2011 | Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by...