Oct 28, 2011 | Analytics, Automated & MarTech, Data-driven, Local & Directories / Small Biz, Mobile Phone, Paid Search, Retail & E-Commerce, Search Engine Optimization, Social Media
When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and Harris Interactive. Results of the 2011 Online Consumer...Oct 28, 2011 | Analytics, Automated & MarTech, Broadcast & Cable, Data-driven, Financial Services, LGBTQ, Media & Entertainment, Men, Television, TV Advertising, Uncategorized, Women, Youth & Gen X
Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV viewing and over one in 5 (22%) ad dollars, according to Nielsen...Oct 28, 2011 | Analytics, Automated & MarTech, Automotive, Boomers & Older, Brand Metrics, Data-driven, Local & Directories / Small Biz, Media & Entertainment, Men, Mobile Phone, Women
A rich media campaign can provide a dramatic lift in click-through rate (CTR) over a standard mobile banner campaign, according to [download page] a Jumptap report released in October 2011. Results from “Simple Target & Audience Trends” reveal that a...Oct 27, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Mobile Phone, Retail & E-Commerce, Telecom, Uncategorized
Usage of mobile banking and credit card applications by US subscribers grew sharply between Dec 2010 and June 2011, according to comScore MobiLens data released in October 2011. A total of 12.7 million mobile users reported using a banking app in June 2011, a 45%...Oct 27, 2011 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Media & Entertainment, Mobile Phone, Technology, Telecom
Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to [download page] the September 2011 Millennial Media Mobile Mix. This remains unchanged from August 2011, but represents 7% quarter-over-quarter and...