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Cyber Monday E-Commerce Makes HistoryNovember 30, 2011

Cyber Monday reached $1.25 billion in online spending this year, rising 22% from 2010 and representing the heaviest online spending day in history, and just the second day on record to surpass the billion-dollar threshold, according to November 2011 research... READ MORE

Economic Conditions Hindering Direct & Digital Marketers

General economic conditions continue to torment marketers as the top barrier to improved performance of their direct/digital and related marketing campaigns in Q3 2011, according to a study released in November 2011 by the Direct Marketing Association (DMA)... READ MORE

Facebook Friends Cluster By Age, Location

Facebook users tend to have friends of about the same age, a pattern that holds true even for users aged 60, for whom the distribution of their friends’ ages sharply peaks at exactly 60, according to a study from the Laboratory for Web Algorithmics of... READ MORE

Mobile Advertisers Take Up Location-Based TargetingNovember 29, 2011

Location-based targeting nearly doubled month-over-month as the preferred ad targeting method used to reach consumers on the Jumptap mobile ad network, employed by 61% of advertisers compared to 33% in September, according to [download page] a Jumptap report... READ MORE

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