Nov 29, 2011 | B2B, Financial Services, Uncategorized
2 in 5 marketers say direct and digitally-driven sales revenue is up compared to Q2 2011, while just 13.2% report revenue decreases over the same time period, according to a study released in November 2011 by the Direct Marketing Association (DMA) in partnership with...Nov 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Magazines, Mobile Phone, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Technology, Telecom
Mobile action codes, including QR codes, Microsoft Tags, and 2D barcodes, are quickly becoming an important advertising tool for magazines to engage readers, build brand loyalty, and capture new business, according to [download page] a November 2011 study from...Nov 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Mobile Phone, Retail & E-Commerce, Technology, Telecom
20% of mobile shoppers respond to a bad shopping experience on their mobile device by completing their research and/or purchase but vowing to never return to the site in the future if they can avoid it, with a further 18% saying they abandon the site and seek...Nov 28, 2011 | Boomers & Older, CPG & FMCG, Financial Services, Food & Restaurants, Media & Entertainment, Men, Radio, Retail & E-Commerce, Uncategorized, Women, Youth & Gen X
4 in 5 Americans will purchase at least one gift card this holiday season, according to an NRF survey conducted by BIGresearch and released in November 2011. Data from the “Consumer Intentions & Actions Survey” indicates this to be the largest...Nov 28, 2011 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Creative & Formats, Data-driven, Digital, Email, Mobile Phone, Paid Search, PR, Retail & E-Commerce, Search Engine Optimization, Social Media, Technology, Travel & Hospitality
SEO is the top priority for travel companies’ 2012 digital content plans, with 53% indicating they will be increasing their budgets in this area, according to [download page] a November 2011 report from Frommer’s Unlimited in conjunction with Tnooz. Data...