CPG Brand Website Visitors Buy More In-Store

Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand website, and complete 41% more transactions, according to [download page] a comScore, Accenture, and dunnhumbyUSA study released in January 2012. Website visitors are also...

’11 CPG Coupon Redemption, Savings Up Y-O-Y

US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by NCH. In addition, CPG coupon redemption in 2011 represented a...

Agencies Say Spot TV Top Ad Medium of Choice in Q4 ’11

The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot...

CPG Coupon Distribution Down in ’11, but Overall Trend Remains Up

The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of investment by marketers, according to a study released in January...

Pin It on Pinterest