Mar 30, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Financial Services, Media & Entertainment, Retail & E-Commerce, Uncategorized
Almost three-quarters of enterprise decision makers report a shift in budgets from traditional advertising to digital in the past year, according to [download page] a March 2012 report from DataXu. These shifts are not minor, either: in fact, about one-third of those...Mar 30, 2012 | Analytics, Automated & MarTech, Data-driven, Paid Search, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media
1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, details Sociable Labs in a March 2012 report. 62% of survey respondents said they had ever read a...Mar 30, 2012 | Analytics, Automated & MarTech, Automotive, Brand Metrics, CPG & FMCG, Data-driven, Food & Restaurants, Hispanic, Media & Entertainment, PR, Radio, Retail & E-Commerce
Ethnicity plays a vital role in influencing the brand decisions of 1st generation Hispanic Americans, although it has a much lesser role among later-generation Hispanics, finds Yahoo! Insights [pdf] in a March 2012 report. 70% of 1st generation Hispanics say they...Mar 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Social Media
Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer...Mar 29, 2012 | Agency Business, Analytics, Automated & MarTech, Data-driven, Digital, Email, Financial Services, Mobile Phone, Out-of-Home, Paid Search, Personalization, Retail & E-Commerce, Social Media, Uncategorized, Videogames
Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display...