Mar 29, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Paid Search, Retail & E-Commerce, Search Engine Optimization
On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March 2012...Mar 29, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Telecom, Videogames
Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 billion impressions...Mar 29, 2012 | Analytics, Automated & MarTech, Brand Metrics, CSR & Environmental, Data-driven, PR
Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications [download page] in its 2012 Green Gap Trend Tracker, released in March. Just 44% of American consumers trust...Mar 28, 2012 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...