Apr 30, 2012 | Entertainment & New Release Movies
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.Apr 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Europe & Middle East, Financial Services, Food & Restaurants, Media & Entertainment, PR, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Travel & Hospitality
There may be some hand-wringing about the ROI of social media marketing, but brand posts apparently can be a powerful influence in consumer purchase decisions, finds Market Force in a survey of 12,000 consumers in the US and UK to be released later this week. 78% of...Apr 30, 2012 | Analytics, Automated & MarTech, Boomers & Older, CSR & Environmental, Data-driven, Financial Services, Men, Uncategorized, Women, Youth & Gen X
A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results. Young consumers (aged 18-34) in particular seem to believe that...Apr 30, 2012 | Asia-Pacific, Brand Metrics, Digital, Europe & Middle East, Financial Services, Global & Regional, Magazines, Media & Entertainment, Newspapers, Out-of-Home, Radio, Television, Uncategorized
Growth in advertising spend this year in the BRIC countries (Brazil, Russia, India, and China) is projected to easily outpace the global average of 5.3%, with each country predicted to have double-digit year-over-year growth, according to [pdf] the April 2012 Warc...Apr 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Social Media, Technology, Telecom, Youth & Gen X
Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes...