Jun 29, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Mobile Phone, Retail & E-Commerce
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones, according to [pdf] new research from Deloitte. Electronics and appliance stores see the highest smartphone use and frequency among...Jun 29, 2012 | Boomers & Older, Broadcast & Cable, Financial Services, Media & Entertainment, Men, Mobile Phone, Technology, Television, Uncategorized, Videogames, Women, Youth & Gen X
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com. Of note, despite indications that cord-cutters are going online for their content, recent research from...Jun 29, 2012 | Digital, Financial Services, Mobile Phone, Paid Search, Travel & Hospitality, Uncategorized
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report [download page] from IgnitionOne. Despite the overall pace settling back, mobile paid search continued to grow at breakneck speed,...Jun 29, 2012 | Agency Business, Digital, Mobile Phone, Paid Search, Search Engine Optimization, Social Media
Marketers appear to have a solid sense of how to integrate their email marketing and websites into their overall marketing activity, but are not quite there yet with mobile, according to [download page] results from a survey released in June 2012 by Econsultancy, in...Jun 28, 2012 | Broadcast & Cable
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.