Jul 31, 2012 | Brand Metrics, Digital, Social Media
Customers are drawn to branded customer communities by their content and that content’s relevance to them, per July 2012 survey results [download page] from Incyte, sponsored by Get Satisfaction. The most popular activities respondents indicated they would...Jul 31, 2012 | Analytics, Automated & MarTech, Digital, Magazines, Media & Entertainment, Men, Mobile Phone, Newspapers, Radio, Social Media, Television, Videogames, Women, Youth & Gen X
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads, according to a study released in July 2012 by Performics. Fathers are the most receptive...Jul 31, 2012 | Boomers & Older, Email, Media & Entertainment, Mobile Phone, Newspapers, Radio, Social Media, Technology, Youth & Gen X
Public radio listeners turn on the radio first and foremost to stay informed about the news, finds Jacobs Media in a study of more than 30,000 public radio listeners from 49 public stations, released in July. 63.3% of respondents said that a main reason for listening...Jul 31, 2012 | Brand Metrics, Digital, Mobile Phone, Social Media, Travel & Hospitality
Travel advertisers on the Millennial Media mobile network are primarily using mobile advertising to drive downloads of their applications, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) report. Application downloads accounted for...Jul 30, 2012 | Brand Metrics, Mobile Phone, Retail & E-Commerce, Social Media
Company websites, somewhat unsurprisingly, are the primary online destination for information that supports a consumer purchase decision, according to [download page] July 2012 survey results from Incyte, sponsored by Get Sastisfaction. Interestingly, respondents were...