Oct 31, 2012 | Digital, Paid Search
Of the 10 industries that spent the most on Google ads in Q3 2012 (both search and display), the Internet and Telecommunications industry achieved the best overall results according to WordStream, with a 6.27% average conversion rate from Google Search, and 8.59% on...Oct 31, 2012 | Digital, Paid Search, Retail & E-Commerce
Local search incidence is very high across 11 product and service categories, according to [download page] an October 2012 report from YP, conducted by Immr and in collaboration with Street Fight. 4 in 10 respondents use local search once a day, and two-thirds use...Oct 30, 2012 | Digital, Social Media
Effective social care (being customer service through social media channels) fosters strong customer loyalty, finds NM Incite [download page] in a new report released October 2012. Among customers who have sought a social care response, 71% of those who experienced a...Oct 30, 2012 | Agency Business, Social Media, Trade Shows & Events
About 8 in 10 agencies surveyed by RSW/US [pdf] believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%). But, that doesn’t mean that getting new business is any easier. In fact, more than 8 in...