Nov 30, 2012 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Nov 30, 2012 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Nov 30, 2012 | African-American, Boomers & Older, Hispanic, Men, Women, Youth & Gen X
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, according to new figures released by the US Census Bureau. A whopping 40.1% of Hispanics were under 21 years old in 2011 – compared to 28.6% of the population as a whole....Nov 30, 2012 | Agency Business, Analytics, Automated & MarTech, Data-driven, Digital, Financial Services, Mobile Phone, Paid Search, Social Media, Uncategorized
91.9% of agencies say they’re tapping social media for their clients’ campaigns, finds the latest quarterly survey from STRATA covering Q3 2012. That’s up from 88.7% in Q3 2011 and 86.4% in Q3 2010. The survey finds that emerging platforms such as...Nov 30, 2012 | Asia-Pacific, Boomers & Older, Digital, Europe & Middle East, Global & Regional, Household Income, Men, Women, Youth & Gen X
At 27%, just over one-quarter of 18-64-year-old online Americans would be willing to pay a reasonable fee to watch completely advertising and commercial-free online content, according to [download page] Ipsos online survey results released November 2012. Compared to...