Nov 30, 2012 | Asia-Pacific, Brand Metrics, Digital, Retail & E-Commerce, Social Media
Luxury goods buyers in the Greater China Region (including Mainland China, Hong Kong and Taiwan) heavily use the internet to make selections, making a sound online strategy imperative for marketers moving into that rapidly expanding market, according to [download...Nov 29, 2012 | Digital, Financial Services, PR, Social Media, Staffing, Uncategorized
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team, details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey respondents – the majority of whom hail from...Nov 29, 2012 | Brand Metrics, Digital, Email, Magazines, Mobile Phone, Newspapers, Out-of-Home, Radio, Social Media, Television
Smartphone and tablet owners may love their devices, but they’re not all that fond of advertising on them, according to [download page] the AdReaction 2012 report released by Millward Brown in November 2012. Asked their attitudes toward 21 different advertising...Nov 29, 2012 | Boomers & Older, Men, Mobile Phone, Retail & E-Commerce, Social Media, Television, Women, Youth & Gen X
As TV becomes increasingly one part of a multi-screen experience, new research shows that the marriage of TV and tablets can be a boon for advertisers. 7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to...Nov 29, 2012 | Connected Device Comparisons, Digital, Mobile Phone, Telecom
Fueled by the rapid adoption of tablets and their increased availability, non-phone connected devices (e.g. tablets, e-readers) are accounting for an increasing share of connected device ad impressions on the Millennial Media platform, according to the network’s...