Feb 28, 2013 | Digital, Paid Search, Staffing, Travel & Hospitality
Travel and a new job might well have featured on many Americans’ New Year’s resolutions, at least if online traffic trends can be used as a barometer. According to the latest data [download page] from the comScore Media Metrix, travel sites represented 3...Feb 27, 2013 | B2B, Brand Metrics, Digital, Financial Services, Media & Entertainment, Uncategorized
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels, finds Duke University’s Fuqua...Feb 27, 2013 | Analytics, Automated & MarTech, Brand Metrics, Broadcast & Cable, Data-driven, Digital, Television
Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online, finds Nielsen [pdf] in a study commissioned by the IAB and sponsored by Microsoft Advertising and Yahoo. The study...Feb 27, 2013 | Digital, Email, Paid Search, Search Engine Optimization, Social Media
In a study [pdf] using data from 5,048 customers and surveys from 236 professionals knowledgeable about their company’s marketing strategy, HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a...Feb 27, 2013 | Customer Service & Experience, Food & Restaurants, Pharma & Healthcare, Radio, Retail & E-Commerce, Television
A new study [download page] of 246 companies by the Temkin Group finds that 37% achieved an “excellent” (4%) or “good” (33%) rating on the Temkin Experience Rating scale, a 9% point increase from last year, and a 21% point jump from 2011. To...