May 31, 2013 | African-American, Brand Metrics, Broadcast & Cable, Digital, Food & Restaurants, Hispanic, Local & Directories / Small Biz, Media & Entertainment, Newspapers, Radio, Social Media, Youth & Gen X
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to [pdf] a study from Scarborough. The researchers, dubbing this group...May 31, 2013 | Brand Metrics, Digital, Social Media
More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years, from...May 31, 2013 | Digital, Men, Mobile Phone, Women
A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop...May 31, 2013 | Connected Device Comparisons, Digital, Media & Entertainment, Mobile Phone, Telecom, Youth & Gen X
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new data [pdf] from Adfonic. With a CTR index of 1.06 and an...May 31, 2013 | Digital, Mobile Phone, Retail & E-Commerce
A recent survey from Kentico Software revealed that many smartphone and tablet owners won’t return to websites not optimized for their devices. New data from TheFind shows another side to this problem. Â The survey of tablet owners found that among those who say...