Jul 31, 2013 | Data-driven, Digital, Personalization, Privacy & Security
Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren’t sure how to go about doing so. New survey results from Janrain suggest that within the US, being shown irrelevant content can drive...Jul 31, 2013 | Asia-Pacific, Digital, Email, Food & Restaurants, Global & Regional, Privacy & Security, Radio, Retail & E-Commerce, Social Media
14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year, reports Return Path [download page] in a new benchmark study. The 86% inbox placement rate represented a 1% year-over-year improvement, and actually...Jul 31, 2013 | Financial Services, Food & Restaurants, Radio, Retail & E-Commerce, Uncategorized
Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money, found Harris Interactive in a recent survey, and new data from Mintel suggests that of 13 major consumer markets in the US, there are only 2 where a greater...Jul 31, 2013 | CPG & FMCG, Food & Restaurants, Promotions, Coupons & Co-op, Radio
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year, according to [registration page] a new report from NCH Marketing. The study finds that marketers distributed 168 billion...Jul 31, 2013 | Analytics, Automated & MarTech, Data-driven, Digital, Retail & E-Commerce
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, climbing to 7.72 seconds during the Summer from 7.65 seconds in the Spring of this year, and far above the ideal load time of less than 3 seconds, per...