Sep 30, 2013 | Technology, Top Brands
Interbrand has released its latest list of the top 100 global brands, showing Apple overtaking last year’s top brand, Coca-Cola, to take the leading position this year, by virtue of a 28% increase in value to $98.3 billion. Despite that impressive growth, Apple...Sep 30, 2013 | African-American, Automotive, Boomers & Older, Broadcast & Cable, Food & Restaurants, Magazines, Media & Entertainment, Men, Mobile Phone, Radio, Retail & E-Commerce, Social Media, Spending & Spenders, TV Advertising, TV Audiences & Consumption, Women
The Black or African-American population numbered 44.5 million as of July 2012, per recent Census Bureau estimates, translating to roughly 14% of the US population. A new study [download page] from Nielsen finds that despite African-Americans being the largest racial...Sep 30, 2013 | Digital, Display & Rich Media, Magazines, Mobile Phone, Newspapers, Out-of-Home, Paid Search, Radio, Social Media, Spending & Spenders, Tablet, TV Advertising, Video
The internet is the fastest-growing advertising medium, and despite not being the largest global ad medium, will contribute easily the most to spending growth, according to a new forecast from ZenithOptimedia. Between 2012 and 2015, online ad spending should increase...Sep 30, 2013 | Digital, Social Media
Asked their level of concern surrounding potential risks associated with their social media strategy, 71% of respondents to a recent study [pdf] from Grant Thornton chose the response indicating that their company is concerned but they believe the risks can be...Sep 30, 2013 | Boomers & Older, Broadcast & Cable, Pay-TV & Cord-Cutting, Television, Video, Youth & Gen X
American adults are more likely to prefer an “a la carte” (44%) or more individually customized (29%) pay-TV package than the entire “full package” of programming (14%), according to [download page] new survey results from...