Oct 31, 2013 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Oct 31, 2013 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Oct 31, 2013 | Digital, Social Media, Top Brands
The number of Interbrand 100 brands with an Instagram account has grown to 71 as of Q3 2013, per a new study [download page] by Simply Measured, up from 59 at the beginning of February and now rivaling adoption of Google+ (73) and Pinterest (74). While the percentage...Oct 31, 2013 | Digital, Magazines, Marketing Budgets, Newspapers, PR, Social Media, TV Advertising
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media budgets? Data from a Wildfire by Google study [download page] conducted...Oct 31, 2013 | Digital, Mobile Phone, Non-mobile Connected Devices, Pay-TV & Cord-Cutting, Tablet, Television, Video
Pay-TV providers suffer from notoriously low customer satisfaction levels, and many Americans believe pay-TV is overpriced. New data from The Diffusion Group and iStreamPlanet indicates that the pay-TV value proposition could be significantly enhanced by the provision...