Marketers Value Personalization of the Web Experience. What About Consumers?

A recent survey [download page] of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list of channels and asked to consider the return on the overall effort...

The Simplicity Premium: Up to 29% of Americans Would Pay For A Simpler Brand Experience

Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale’s 4th annual Global Brand Simplicity Index [pdf]. The potential...

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