Oct 31, 2013 | Boomers & Older, Global & Regional, Household Income, Innovation, Men, Women, Youth & Gen X
Americans appear to be more cautious than citizens of other countries when it comes to trying out new things, according to newly-released survey results from Ipsos OTX. 48% of US respondents agreed (top-2 box on a 5-point scale) that they’d rather wait for...Oct 31, 2013 | Digital, Global & Regional, Mobile Phone, Social Media, Tablet, Teens & Younger
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total, according to the...Oct 30, 2013 | Digital, Email, Marketing Budgets, Search Engine Optimization, Social Media, Video
Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study [download page], with the vast majority reporting positive effects. While survey respondents most commonly...Oct 30, 2013 | Data-driven, Digital, Display & Rich Media, Email, Mobile Phone, Personalization, Privacy & Security, Return on Investment, Social Media, Tablet, Video
A recent survey [download page] of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list of channels and asked to consider the return on the overall effort...Oct 30, 2013 | Automotive, CPG & FMCG, Customer Service & Experience, Financial Services, Food & Restaurants, Global & Regional, Media & Entertainment, Pharma & Healthcare, Retail & E-Commerce, Telecom, Travel & Hospitality
Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale’s 4th annual Global Brand Simplicity Index [pdf]. The potential...