Dec 31, 2013 | Entertainment & New Release Movies, Media & Entertainment
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.Dec 31, 2013 | Social TV & Multi-Screening
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an...Dec 30, 2013 | Analytics, Automated & MarTech, Customer Engagement, Data-driven, Digital, Direct Mail, Display & Rich Media, Email, Magazines, Marketing Budgets, Mobile Phone, Newspapers, Paid Search, PR, Radio, Search Engine Optimization, Social Media, Spending & Spenders, Tablet, Trade Shows & Events, TV Advertising
9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – from a mix of B2C and B2B companies primarily...Dec 30, 2013 | Creative & Formats, Television, Top Brands, TV Advertising
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows. According to the researcher, the year’s most memorable new commercials leveraged certain principles that generally boost...Dec 30, 2013 | Digital, Spending & Spenders
Online ad revenues continue to climb to new heights, growing 15% year-over-year in Q3 from $9.26 billion to $10.69 billion, according to the latest quarterly revenue report from the Interactive Advertising Bureau and PricewaterhouseCoopers. That makes Q3 the latest...