Feb 28, 2014 | African-American, Analytics, Automated & MarTech, Asian-American, Brand Metrics, Creative & Formats, Data-driven, Display & Rich Media, Email, Global & Regional, Hispanic, Household Income, Mobile Phone, Newspapers, Paid Search, Radio, Search Engine Optimization, Social Media, Sports, Tablet, TV Advertising, TV Audiences & Consumption, Women, Youth & Gen X
This month’s quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about Millennials; tablet usage patterns; the impact of mobile use...Feb 28, 2014 | Digital, Email, Mobile Phone, Social Media, TV Audiences & Consumption, Youth & Gen X
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey [pdf] indicate that the internet has become almost...Feb 28, 2014 | Digital, Email, Paid Search, Retail & E-Commerce, Search Engine Optimization, Social Media
Don’t sleep on search. According to Monetate’s Q4 e-commerce report [download page], search still vastly outperforms email and social in delivering traffic to e-commerce websites, and its influence may in fact be growing. The study finds that among the...Feb 28, 2014 | Digital, Hispanic, Local & Directories / Small Biz, Mobile Phone, Retail & E-Commerce, Search Engine Optimization, Social Media, Tablet, Word of Mouth
In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins. Here’s some more data to add to that body of research:...Feb 27, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...