Mar 28, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Mar 28, 2014 | African-American, Digital, Free-Standing Inserts & Circulars, Household Income, Mobile Phone, Newspapers, Radio, Retail & E-Commerce, Social Media, Tablet, TV Audiences & Consumption, Youth & Gen X
Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet owners are willing to receive ads on their devices in exchange for...Mar 28, 2014 | Broadcast & Cable, Household Income, Magazines, Media & Entertainment, Mobile Phone, Newspapers, Radio, Social Media, Tablet, TV Audiences & Consumption, Video, Youth & Gen X
The Pew Journalism Project’s latest annual “State of the News Media” report strikes a more optimistic tone than last year’s “somber” perspective, as the industry is buoyed by the influx, energy and momentum of digital organizations,...Mar 28, 2014 | Boomers & Older, Digital, Social Media, Teens & Younger, Youth & Gen X
Source: eMarketer Notes: Instagram recently announced that it had passed 200 million active users, with one-quarter of those joining in the past 6 months. According to eMarketer’s forecast, the number of Instagram users aged 18-44 will be roughly 1 million fewer...Mar 28, 2014 | Analytics, Automated & MarTech, Customer Engagement, Data-driven, Digital, Return on Investment
Source: Adobe[pdf] Notes: Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years. About the Data: Based on a survey of 1,004 US marketers from...