Online Shares Could Be As Influential As In-Person Recommendations

Recommendations are received with a degree of trust and influence unmatched by any paid media, according to Nielsen. Now, a new study [download page] from ShareThis produced with the Paley Center for Media finds that shared online content (via email or social...

Corporate America’s Reputation is Still Poor. Which Industries Fare Best?

1 in 5 American adults believe that the reputation of corporate America has improved over the past year, according to the latest Harris Poll Reputation Quotient (RQ) [download page], now issued by Nielsen following its acquisition of Harris. While more consumers are...

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