Jul 31, 2014 | B2B, Content Marketing, Internal Collaboration
3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey – fielded mostly among B2B respondents – focuses on the...Jul 31, 2014 | Boomers & Older, Brand Loyalty & Purchase Habits, CPG & FMCG, Retail & E-Commerce, Store Brands, Youth & Gen X
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this...Jul 31, 2014 | Boomers & Older, Digital, Men, Tablet, Video, Women, Youth & Gen X
Source: Donald W. Reynolds Journalism Institute Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%)...Jul 31, 2014 | Analytics, Automated & MarTech, Customer Engagement, Data-driven, Digital, Global & Regional, Programmatic & RTB
Source: IAB/Winterberry Group Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside...Jul 30, 2014 | Brand Loyalty & Purchase Habits, Email, Magazines, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Tablet, Teens & Younger, TV Audiences & Consumption, Videogames, Word of Mouth, Youth & Gen X
Clothing is one of teens’ top spending categories, per recent research from Piper Jaffray – but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by...