Source: GfK [download page] Notes: On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for...
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
Source: MailerMailer Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates....
Source: Leichtman Research Group Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour average rises to 3.3 hours among Millennials (18-34), who, for the...
Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 64% year-over-year in Q3 to almost $3 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of Facebook’s 1.35 billion monthly active users accessed the...
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