Source: Experian Data Quality [download page] Notes: Despite all of the benefits attributed to data-driven marketing, data quality issues continue to persist, according to a new report from Experian Data Quality. In new survey results, Experian finds that US companies...
Source: Teradata [download page] Notes: Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are under pressure...
Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier...
Source: Nielsen [download page] Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014....
Source: Adobe [pdf] Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks...