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How Do Millennial B2B Buyers Research and Select Vendors?

How Do Millennial B2B Buyers Research and Select Vendors?Survey results suggest that Millennials rely on in-person interactions for vendor research and purchase decisions. March 31, 2015

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study [pdf] from IBM. While... READ MORE
Mobile Internet Access Grows Across Age Groups

Mobile Internet Access Grows Across Age GroupsAlmost 9 in 10 online adults are using mobile devices to access the internet - either solely or in combination with desktop access.

Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform... READ MORE
Fastest-Growing Retail Digital Commerce Categories in 2014

Fastest-Growing Retail Digital Commerce Categories in 2014Total retail digital commerce spending increased by 14% last year, with mobile commerce spending growth more than double that of desktop commerce. March 30, 2015

Source: comScore [download page] Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the... READ MORE
Sizing Up US Media Reach

Sizing Up US Media ReachTraditional TV reaches 285 million viewers per month, close to two-thirds of whom (181 million) watch time-shifted TV.

Source: Nielsen Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media... READ MORE
The Most – and Least – Trusted Companies in America

The Most – and Least – Trusted Companies in AmericaTV and internet service providers are the least trusted industries. March 27, 2015

Source: Temkin Group Notes: Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned “good” (60-70%)... READ MORE

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