Brands’ Email Volume Continues to Grow in Q1

Brands’ Email Volume Continues to Grow in Q1

Source: Experian Marketing Services [download page] Notes: Brands’ email volume grew by 15.5% year-over-year in Q1 2015 says Experian Marketing Services in its latest quarterly email benchmark report, marking the 10th consecutive quarter of volume growth and the...
Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

Source: eMarketer [download page] Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless,...

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