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2015’s Most Patriotic Brands, in the Eyes of ConsumersJeep leads the pack for the third consecutive year.June 29, 2015Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of... READ MORE
Interbrand Top 100 Brands’ Social Media Adoption, by PlatformVirtually all of the Interbrand 100 companies are active on Twitter.Source: Simply Measured [download page] Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however,... READ MORE
Weekend Reading, 6/26/15A collection of intriguing data points to get you through the weekend. June 26, 2015China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being “very attractive” to US marketers, per results [download page] from a survey conducted by Charney Research and Research Now and commissioned by the NY... READ MORE
Where Do Americans Perceive Mobile Payments As Being Useful?Interest in "tap-to-pay" has stalled as privacy concerns persist.Source: The Harris Poll Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013.... READ MORE
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