Which Pain Points Are Giving Marketers Headaches?

Which Pain Points Are Giving Marketers Headaches?

Forget proving ROI. That’s a headache, but not a “migraine-inducing” one, according to results from a new survey [download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today – of those...
Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report [download page] from...
How Often Are Emails Forwarded?

How Often Are Emails Forwarded?

Source: Litmus [download page] Notes: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by...
C-Suite Sees Social Rising In CX Importance

C-Suite Sees Social Rising In CX Importance

Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by the Economist Intelligence Unit (EIU). But fast-forward 3 years, and...

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