Friday Research Wrap, 8/28/2015

Friday Research Wrap, 8/28/2015

Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report [download page]. That marks the 11th quarter of increases...
Which Industries Lead in Consumer Perception?

Which Industries Lead in Consumer Perception?

Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minus % negative) of +59 points is almost double-digits...
Online Customer Reviews Remain Highly Influential in Consumers’ Local Business Decisions

Online Customer Reviews Remain Highly Influential in Consumers’ Local Business Decisions

North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal’s latest annual Local Consumer Review Survey. The...

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