Friday Research Wrap, 9/25/2015

Friday Research Wrap, 9/25/2015

Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most common use of a TV set during primetime, more viewers are watching...
1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking

1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking

Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior is far more widespread in France (24%) and Germany (27%), where...

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