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Total Halloween Spending Set to Dip This YearSome 64% of Americans will celebrate Halloween.Source: National Retail Federation (NRF) Notes: Almost two-thirds (64%) of American adults plan to celebrate Halloween or participate in Halloween activities this year, reports the NRF in a recent study, with the average celebrant expecting to spend about... READ MORE
How Are B2B Marketers Using Video?B2B video marketers are enthusiastic about their effectiveness, although measuring ROI is a challenge.October 29, 2015Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study [download page] from the Web Video Marketing Council (WVMC), Flimp Media and... READ MORE
How Do Baby Boomers Feel About Their Primary Care Doctors?Long wait times and short visits with the doctor top Baby Boomers' healthcare frustrations.Baby Boomers (51-69) have generally positive attitudes towards their primary care doctors, as the vast majority agree that their doctor listens carefully to their questions and concerns (88%) and knows their name, history and medical issues (82%) as well as... READ MORE
Fortune 500’s Social Media Platform Use in 2015Instagram adoption is growing among the Fortune 500.October 28, 2015Source: University of Massachusetts Dartmouth Center for Marketing Research Notes: LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account, per the latest annual analysis from the... READ MORE
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